Ex-TIDAL and Apple Music executives, Lior Tibon and Chris Nolte, have launched a new music financing platform, Duetti. The fintech platform has obtained $32million in funding from Viola Ventures and Viola Credit, Roc Nation, Untitled and Presight Capital.
Music financing platform Duetti aims to give artists, at all stages of their careers, the opportunity to sell master catalogues, individual tracks, or even parts thereof, an opportunity previously only accessible to a small group of A-list artists. During initial operations, Duetti has already helped over 60 independent artists, including CVBZ, Sylvan LaCue, and Croosh, partnering on deals across over 100 tracks.
To date, Duetti has facilitated music rights acquisitions that saw these artists receive up to $400,000 per deal for their catalogue and single-track masters.
With the $32million in funding, Duetti revealed plans to scale the business to match the growing demand by expanding the team, partnering with new artists, and implementing new financial optimisation opportunities for acquired tracks and catalogues.
‘A win-win for investors and musicians’
Lior Tibon, CEO of Duetti, explained the need for such a platform: “In recent years, the trend of legacy A-list musicians selling their entire catalogues has left independent artists out of the equation. Now, artists at all stages of their careers can easily capture the potential of their tracks and catalogues to help them reach the next step of their journey.
“We are arming artists with the information they need to choose when, and how, to leverage their assets from a position of strength.”
Duetti aims to unlock music catalogue sales opportunities for over 70,000 independent artists. These artists can access a new level of financial and long-term career sustainability, allowing them to focus on their creative pursuits. Artists can quickly tap into a meaningful cash payout that they have control over – whether they’re looking to buy a house, fund a tour, or record their next project.
Avi Zeevi, a fintech investor and co-founder of Viola Ventures, also expressed excitement regarding what the launch could bring to the music industry: “Duetti’s cutting-edge technology enables efficient analysis of an artist’s potential for successfully monetising a catalogue or track – we are incredibly excited by the potential of their business model and the new, independent investment class it unlocks.
“Independent artist revenue growth is outpacing the entire industry and their highly scalable model returns revenue uncorrelated to broader market and economic conditions. A win-win for investors and musicians.”
On average, Duetti’s deals take roughly 30 days to complete, and the platform is currently inviting artists with tracks that have been on streaming platforms for at least 2 years and have garnered 500,000 streams in the last 12 months to explore the opportunities it provides.